Bas van Teylingen
Creative and humorous all-round (social) media expert.
Bas van Teylingen has made his mark in the media world. He has extensive experience as a program creator, film and television director, copywriter, voice actor, voice-over and stand-up comedian. Bas is also YouTube Certified (this means that he really knows a lot about (social) media). As founder of The Tubeschool, he gladly passes that knowledge on. And that’s what Bas does, enthusiastically and above all with a lot of humor.
At Joop van den Ende TV Productions (later Endemol), Bas evolved into an all-round director. He directed successful television programmes such as ‘In Holland staat een huis’ and popular series like ‘ZOOP’ and ‘Het Huis Anubis’. Bas was the initiator and director of ‘De Film van Dylan Haegens’, the first Dutch movie that was directly translated from YouTube-content to the big screen. The movie is the 5th movie that has reached the Golden Film status in The Netherlands (100,000 visitors) in 2018. More than 270,000 visitors have seen the movie so far.
Since October 2015, he develops satire, sketches and music parodies on his own YouTube Channel (52,000 subscribers). As Chief Creative Officer and co-owner of the company Online Cookie Collective, his focus is on concept, strategy, creation and production of social video and online content.
With his broad experience in radio and television and his in-depth knowledge of social media channels like YouTube, Bas is the common connection between these two worlds. His relaxed stage presence makes him the ideal host and presenter. Whether he’s giving a presentation, a masterclass, or acts as a moderator, he knows how to captivate his audience like no other. And if it’s up to Bas, laughter is key.
Bas talks about:
The Social Revolution
In the Netherlands, YouTube still belongs, in the eyes of many people, to the youngsters. And although it’s true that, in large numbers, primarily the younger generations swapped TV for YouTube, it’s a big misconception to not take this medium seriously. There’s a social revolution that goes beyond what we have ever seen. And YouTube is the absolute leader terms of video content. Call it disruptive, call it intangible or call it disturbing, I call it immensely cool. YouTube offers us unparalleled possibilities and makes everyone a creative developer. How should brands and people react to these mega developments? You will no longer reach your brand KPIs with just a TV budget, and the 1:1 use of TV commercials on YouTube is a sad choice.
The Social Revolution gives everyone the opportunity to become a creator and entrepreneur. At the same time, linear TV viewing is rapidly decreasing and is being replaced by P/S/T/A/VOD, especially among Millennials and GenZ (a.k.a. ‘cord-nevers’). Interruption advertising is out and ‘native advertising’ is in, mainly thanks to the growing use of mobile adblockers.
The advice: brands have to start producing their own original content in order to find, reach, captivate and bind a new generation. Build brand awareness from an early age, on the channels of their own choosing.
In his presentation, Bas van Teylingen discusses the digital transformation, communication, concept, creation, production and channel design on YouTube and other social media platforms.
In a weekly B2B talk show, Bas van Teylingen welcomes several guests from the online world at his desk in the OCC studio in Amsterdam, to talk about relevant subjects concerning digital transformation: the new opportunities of digital transformation, influencer marketing, AI, mobile, social media, big data and online video content. Every Tuesday at 11 am a new video is posted on LinkedIn and YouTube.