Ed Sander is co-founder of ChinaTalk, an organisation specialised in information about China and specifically in e-Commerce, cultural differences and digital innovation. He gives presentations, guest lectures and workshops on Internet(censorship), e-commerce, social media and digital and mobiele innovation in China.
Ed has a background in database- and online marketing and is the co-author of Follow That Customer! Previously, he was a lecturer at Beeckestijn Business School.
In 2011 Ed decided to do volunteering work in China and worked as a marketing consultant for non-profit organisations in Xi’an. He was also the online marketing manager for the Xi’an International Business Forum and lectured at the Shaanxi Normal University. In 2015 he was board member of Guanxi.nl, the Dutch business network organisation for China.
Ed published over 150 articles on China for outlets such as Customer Talk, China2025.nl, CRTV, China Nu and Asian News. He collects his articles and publishes them yearly in e-books, which can be downloaded for free.
Ed speaks about digitalisation and the differences between China and the rest of the world, new retail, opportunities in China and about what we can learn from Chinese companies such as Alibaba and Tencent and apps such as WeChat.