Ruurd Oosterwoud (1989) is the founder of DROG, an organisation that researches how to combat fake news and disinformation. DROG uses a playful approach to their marketing campaigns, which turns out to be an effective way to achieve awareness.
For one of their campaignes DROG developed a serious game, in which players are challenged to develop and spread fake news. Together with radio station 3FM, Ruurd set up a Russian troll factory in a high school classroom. A successful experiment; the class managed to convince the entire school that one of the lunch breaks will be abolished. Together with the University of Cambridge, DROG researches the effectiveness of this unconventional approach.
Ruurd has an MA in Russian and Eurasian Studies. He was the first student to specialize in Russian disinformation. Still in University he set up recommendations for the Dutch Ministry of Foreign Affairs on fake news, based on his research.
Workshop Fake News
During this workshop, Ruurd shows how anyone can be mislead online, using real life examples. He explains what disinformation means, and how it is used on a much larger scale than generally believed.
In an interactive setting, you will develop the best fake news yourself, while trying to reach out to as much people as possible.
Russian troll factory in a high school class
DROG at CNN